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SEO Basics Tips For Small Business Owners
Covers some of the most common SEO terms and gives you explanations in plain English. This knowledge will help set the stage for everything that follows
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"Struggling to Optimize Your Site for the Search Engines? Uncover What You Need to Know to Perform Basic SEO on Your Site, and Help Get it Listed in the Powerful Search Engines . . .
Date: Wednesday, July 13, 2011
From: YOUR NAME
Dear Friend,
Hundreds of places claim they can give you top rankings...but wouldn't you rather just learn how to do it on your own so you can repeat the process on any future site you build?
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"Get Ready to Give Your Business a Huge Upgrade, Because You're About to Discover the Time Saving, Profit Boosting Magic of..."
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If you're anything like me, you've probably created a brand new website, Submitted it to a few search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling.
After a couple of weeks go by and only a few stray people show up at your website, you decide to try and "optimize" your website around your main keyword in hopes that you just might rank well in 1 of the millions of search engines. Another couple of weeks go by and still no luck.
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On May 16, 2007, Google announced that it was moving towards a universal search model where the company will incorporate information from a variety of previously separate sources into a single set of results (e.g., videos, images, news, maps, books, and websites).
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Sound the Alarms! Google's Personalizing All Search Results. Personalized search is nothing new, really. As a matter of fact, Google's been at it for well more than half a decade already. In late March, 2004, Google released a beta service on Google Labs that allowed users to refine search results based on their interests.
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In search engine marketing (SEM) we focus our time and effort (and even money) on things like landing pages, paid advertising, and other forms of controlled click traffic. In search engine optimization (SEO), on the other hand, we focus on how to make our pages more visible and easier to find on search engines.
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