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Date:  Sunday, March 7, 2010

Dear      :

If you’re like most people, there’s probably nothing you would like more than to learn how to play a great game of golf or play a better game of golf. Golf has seen an incredible rise in popularity over the past few decades, and that popularity continues to grow. While the following of golf has changed significantly, so has the industry. There are resorts, vacation packages and even housing developments built around incredible golf courses.

Today, in order to play a great game of golf it simply isn’t enough to head out to your favorite course a few times to get some practice swings in. You really need to understand the golf industry, and more importantly, the changes that are taking place within the game of golf.

Just a few years ago I found myself wanting to improve my game but had no idea how to go about it. I was spending countless hours on the course and a ton of money on green fees, but I wasn’t really seeing much improvement in my golf game, to be honest. I truly enjoyed golfing and wanted to play a better game.

I knew I had to do something.

That’s when I started to read everything I could on the subject of golf.

What I discovered completely changed my life!

How did I do it?

I would love to share my secrets with you and my new special report golf does just that!

So if you’re ready, let me introduce you to my golf manual…

Click Here to See Sales Page

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“Your Benefit Oriented Main Headline
Goes Here, It’s A Good Idea To Make
It In Quotes, Capitalize Each Word,
And Make It An Inverted Pyramid
By Adjusting The Line Lengths
Using Shift-Enter At The
End Of The Lines”

Here is your first sub-headline to amplify the benefits
or competitive positioning of your offer

From: Firstname Lastname
RE: Attention getting topic line

This is your opening paragraph, it should draw your reader into your page, hold their interest, and make them want to continue to read. You could tell them the two or three major benefits they receive from reading this letter, or you could state a little know fact or ask a question that creates curiosity as to what you’re about to reveal to them.

Sub-Headline Into All The Benefits They Get

Now you want to pile on all the benefits your reader receives, like this:

• This is not the time to make a list of the features of your product or service. No, you need to tell them the end result they get from those features… the benefits, and notice there is no period after each of these bullets, you may use an exclamation point, but sparingly

• Benefits are the positive results your customer gets

• Features are the characteristics and specifications of your product or service

• To help you come up with benefits, start off by listing all the features of your product

• Then come up with the resulting positive benefit that your customer gets from that feature

• The best way to see how to do this is to look at successful salesletters

• Once you have your benefit list, make a list of them in your salesletter using headlines as Benefit Bullets. It’s kind of like a rapid fire presentation of the major benefits your customer gets when they buy your product

• And you can see I’ve alternated font settings to help give a little visual relief… (bold, then default, then bold, then italic, etc)

• And much, much more!

Click Here to See Sales Page

Members Only Download:
[Join as a Gold member to see this link!]

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Part of my problem was my absolute belief and faith in the delusions and myth that the diet and fitness industry had to tell me.

Do you believe –

Click Here to See Sales Page

Members Only Download:
[Join as a Gold member to see this link!]

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